As part of its growth strategy, our client, a technical multinational with a turnover of €10 billion, wanted to expand its services to include financial services (including leasing). It was looking to achieve a highly competitive market position in order to meet the requirements of its clients to the full.
With this in mind, the organisation had held strategy sessions. Market research and analysis had resulted in a decision to apply for a banking licence in the Netherlands. Our client asked YER to find a director for the new financial unit, who would, on the one hand, manage the application for the banking licence, and, on the other, shape the new organisation and directly supervise six regional MDs.